New Tractors Aim to Revolutionize Indian Agriculture with Advanced Features
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| Mahindra launches new tractor in Swaraj Tractor segment with Dhoni as brand ambassador (PC: Published on company's website.) |
In a significant stride towards revolutionizing Indian agriculture, Swaraj Tractors, a brand under the renowned Mahindra Group, has unveiled a groundbreaking range of tractors in the 40 to 50 HP category. This strategic move comes in partnership with former Indian cricket captain and iconic sports figure, MS Dhoni, who is also a Swaraj customer himself. The launch is accompanied by an exciting advertising campaign featuring the cricket legend.
Swaraj Tractors, a trusted name in the farming community for decades, has invested a staggering ₹200 crore in the development of this cutting-edge tractor series. The aim is clear - to meet the evolving needs of Indian farmers, enhance agricultural mechanization, boost yields, and reduce the physical toil that farmers endure.
Hemant Sikka, President of the Farm Equipment Sector at Mahindra & Mahindra, expressed immense pride in Swaraj's connection with Indian farmers, stating, "Swaraj brand's resonance in the hearts of Indian farmers is a source of immense pride. Through this new Tractor range, we're offering latest features and technology to elevate mechanization in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity."
The new Swaraj tractors are now available at all Swaraj Dealerships across India, with prices starting at ₹6.9 lakhs for the base model boasting 42 HP, and going up to ₹9.95 lakhs for the top-of-the-line 50 HP variant. In a significant move to support farmers, Swaraj Tractors is also offering attractive financing options, coupled with an industry-leading six-year warranty.
What sets these tractors apart is their incorporation of modern technology and features. Swaraj Tractors CEO Harish Chavan emphasized their commitment to being "future-ready" and revealed that the company had invested nearly ₹200 crore in this project. The new range promises a host of innovative features and diverse agricultural applications, addressing the multifaceted demands of modern farming practices.
The 40-50 HP tractor segment is pivotal, representing nearly 50 percent of domestic tractor sales. Swaraj Tractors, currently operating from two manufacturing plants in Mohali, Punjab, is poised to open a third plant, expected to become operational by the fourth quarter, showcasing their dedication to meeting the surging demand.
Despite being a colossal market for tractors with an annual sale of approximately 9.44 lakh units, India still lags behind in terms of yield per hectare compared to other countries like China. Swaraj Tractors is determined to bridge this gap with their latest offering.
While the company has plans to export these advanced tractors to markets in South East Asia and Africa, they remain agile and ready to introduce all-electric tractors when the demand arises.
In conclusion, Swaraj Tractors' latest endeavor signifies a transformative leap in Indian agriculture, addressing the immediate requirements of farmers and aiming to elevate productivity and efficiency in the 40-50 HP tractor category. With MS Dhoni's endorsement and a commitment to innovation, the future of farming in India looks brighter than ever.
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